Skip to content
Editorial photograph evoking online education and edtech operations
Online Education and EdTech

Your LMS, CRM, and payment systems each tell a different story about your students.

CorrDyn connects the data across enrollment, learning, payment, and marketing systems so education companies can see the full student journey and forecast growth.

87%

Annual revenue growth supported by data infrastructure

18

Department heads with unified data visibility

8+

Years of partnership

Common Challenges

The data problems we solve in online education and edtech are specific, recurring, and well-understood from years of delivery.

Student data scattered across SaaS platforms

LMS, CRM, payment processor, marketing automation, and student information systems each hold a piece of the student lifecycle. No integrated view exists.

Revenue forecasting built on assumptions

Enrollment projections, retention estimates, and revenue forecasts rely on spreadsheets and historical averages. The data to build accurate models exists but is not connected.

New program launches without data support

Every new degree program, certification, or course offering needs enrollment tracking, financial reconciliation, and marketing attribution. The data infrastructure was not built for this pace.

Manual reporting consuming leadership time

Department heads spend hours pulling data from multiple systems to build the reports they need. Self-service analytics does not exist because the data layer underneath it does not exist.

Our Approach

How CorrDyn works with online education and edtech companies.

01The Data Problem in Education Technology

Education technology companies and online universities share a data challenge with fast-growing SaaS businesses: they adopted tools quickly, and now the data from those tools does not connect. The LMS tracks course completion. The CRM tracks leads and sales activity. The payment platform tracks revenue. Marketing automation tracks campaign performance. Each system was chosen for what it does well, but none of them were chosen for how they work together.

The result is leadership teams making enrollment, pricing, and program decisions based on partial information. Revenue forecasting relies on spreadsheets. Retention analysis requires manual data assembly. New program launches go live without the data infrastructure to measure their success.

02What CorrDyn Builds for Education Technology

Integrated data platforms for the student lifecycle. Most education companies need a single view of the student journey — from first marketing touch through enrollment, course completion, and graduation — but their data is scattered across an LMS, CRM, payment processor, and marketing tools. We build the warehouse and transformation layer that connects them. At AOEU, this meant integrating multiple SaaS and proprietary systems into a governed data platform with dashboards serving 18 department heads.

CRM intelligence for enrollment and sales. When your CRM is connected to your data warehouse, your sales team knows which leads are most likely to enroll and your marketing team knows which campaigns drive the highest-value students. We built this for AOEU, and the pattern applies to any education company with a sales-assisted enrollment model.

Revenue forecasting and reconciliation. Education companies with multiple programs, tuition structures, or payment plans inevitably end up with revenue numbers that disagree across systems. We automate reconciliation so finance teams get consistent numbers without monthly spreadsheet exercises.

Program launch support. Every new degree program, certification, or course offering needs enrollment tracking, financial reconciliation, and marketing attribution from day one. We design data infrastructure that scales with new programs — not infrastructure that has to be rebuilt each time. When AOEU launched a Masters Program, the data layer was ready before the first student enrolled.

03Why Education Companies Choose CorrDyn

Education companies outgrow their data infrastructure faster than almost any other vertical. New programs, new enrollment channels, new compliance requirements — the data demands compound every year. We build platforms designed for that growth, not point solutions that need to be replaced in 18 months. Our engagement with AOEU has spanned over 8 years, supporting 87% annual revenue growth during that period. We stay engaged long enough to see the infrastructure through multiple growth cycles.

Technologies

Tools we use in online education and edtech engagements.

Cloud

AWS logoAWS
GCP logoGCP
Azure logoAzure

Data Warehouses

Snowflake logoSnowflake
BigQuery logoBigQuery
Databricks logoDatabricks
MotherDuck logoMotherDuck
DuckDB logoDuckDB
Redshift logoRedshift

Ingestion & Orchestration

Estuary logoEstuary
Dagster logoDagster
Fivetran logoFivetran
Airflow logoAirflow
Prefect logoPrefect

Transformation

dbt logodbt
dlt logodlt
SQLMesh logoSQLMesh
Spark logoSpark

BI & Analytics

Tableau logoTableau
Looker logoLooker
Power BI logoPower BI
Omni logoOmni
Superset logoSuperset
Evidence logoEvidence
Rill Data logoRill Data
Grafana logoGrafana

Frequently Asked
Questions

What types of education companies does CorrDyn work with?
We work with online universities, continuing education providers, and edtech platforms. Our deepest engagement is with AOEU (Art of Education University), where we built the entire data infrastructure supporting a university that grew revenue 87% in one year.
Can CorrDyn integrate our LMS data with our CRM and financial systems?
Yes. At AOEU, we integrated data from multiple SaaS and proprietary systems into a BigQuery warehouse, with a dbt transformation layer and Tableau dashboards. We connected CRM data for sales and marketing intelligence to student data for enrollment and retention analytics.
How does CorrDyn support rapid program expansion?
When AOEU launched a new Masters Program, CorrDyn built the data and reporting capabilities that the new program required. We design data infrastructure that scales with new programs, not infrastructure that has to be rebuilt for each one.
What does student lifecycle analytics look like?
We build pipelines that track students from first marketing touch through application, enrollment, course completion, and graduation. This enables enrollment forecasting, retention analysis, cohort comparison, and revenue reconciliation across business lines.
Does CorrDyn provide ongoing data support or just project-based work?
Both. AOEU has been a multi-year Data Team as a Service engagement. We provide ongoing data engineering, analytics, and BI support on a monthly basis. We also do project-based work for companies that need a specific pipeline or dashboard built.

Get your free
proposal.

Tell us about your challenges. We will be honest about whether we can help.

  • No pitch decks. We start by listening.
  • Discovery calls are free.
  • We respond within one business day.

Or email us directly at [email protected]

No sales scripts. No commitments.